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Marketing Manager (High End Brands) job - Paris Group - Dubai, Dubai

 
Company Name

Paris Group jobs
Position Type Full-Time
Job Location

Dubai, Dubai DXB
Job Posted September 18, 2008
Source www.bayt.com

Marketing Manager (High End Brands)  



• Develop marketing strategies to position the “High End Brand” (HEB) products as an upmarket consumer fashion and shopping event differentiated from other live fashion events • Execute the marketing plan to ensure all media relations, advertising, direct mail, online, promotional events and PR activities are provided and directed to generate maximum exposure of the HEB sales. • Work closely with appointed PR agencies in generating pre-events coverage, maximisation of event talent and event promotions • Management of all supplier and advertising agencies output and relationships (PR, direct mail, printers, ATL, media, online) • Work closely with retail associations/bodies, individual retailers and media partners in creating imaginative initiatives to leverage partnerships and generate additional exposure and HEB fashion sales opportunities • Work closely with the event team to fulfill commitments to sponsors, media partners and stakeholders • Produce marketing material templates that retailers can use in-store to assist in promoting the brand • Creation, development and maintenance of event websites ...

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