Product & Trade Marketing Manager job - BAC Middle East - Dubai, Dubai

Company Name

BAC Middle East jobs

Job Location

Dubai

Job Posted September 2, 2017
Source www.gulftalent.com

Product & Trade Marketing Manager  



... 2017 Reports to: Product & Trade Marketing Director Job Description • Defining marketing strategies and developing brand plans in alignment with global brand strategies. • Managing product portfolio (range) and pricing strategies with the aim of revenue / GM / EBITDA increase. • Monitoring market and competition trends within benchmarking. • Preparing profit and loss account statement and profitability analysis. • Developing product activation plans and creating promotion concepts in line with the brand strategies. • Implementing brand strategies and activation plans with the effective use of defined A&P budget to achieve annual marketing and sales objectives. • Developing BTL communication and promotion materials, strongly reflecting consumer. • Preparing agency or graphical designer briefings for the creation of BTL marketing materials. • Continuously evaluating market dynamics, customer needs, competitor activities to enable strategic decision making. • Conducting regular field visits to the countries in MEIA region and opinion leaders to ...

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